The destination website I was asked to analyze had to deal
with the Calgary Hitmen. When I first
opened the page, I was overwhelmed with visuals. Pictures in the background, pictures on the
newsfeed, slide show pictures. There
were so many visuals that my eye didn’t know what to focus on. Way too much was going on at one time that it
made it difficult to decide what to do first.
Once my eye got settled, I was able to overlook all the
visuals and look at the content.
Navigation around this site was super easy. Everything was hyperlinked to take me
somewhere with somethings found more than once on the site. This was nice because if I was looking for
something in particular, there were two ways to get to it instead of one. Besides the Calgary Hitmen, I could also click
on any other team and be taken to their webpage. Font styles and fonts were consistent, easy
to read, and easy to locate. One
drawback to the navigation was the hyperlink to another webpage. For example, if I wanted video, I was taken
to the Western Hockey League page, so there wasn’t a whole lot to be found
video-wise on the Hitmen’s webpage.
The webpage was extremely interactive. Without much looking around, I was quickly
able to locate three different ways to connect to social media. I feel this is probably the most important link
a destination website can have because linking to social media by a user is
free marketing that can quickly hit a huge number of people. As mentioned earlier, the visual were all
interactive and could locate me to read more about the caption.
Last, the quality of content was excellent. Everything was up-to-date. Although the last game was on March 29th,
the newsfeed is delivering news of anything going on right now. This is important to ensure that the Calgary
Hitmen have repeat customers because they don’t want to miss out on the latest
news.
Overall, I would give the website a B+.
